SHAKER – Ian Frost

SHAKER
—The original party starter since 2003
At the beginning of 2021, SHAKER wanted an update of the band's portfolio on both bottle and can. The packaging design has not changed significantly since the start-up, however with a few modifications over the years.

Respect of the history
The target group had changed over the years including the need to meet the increasing health trend, therefore the first calorie-reduced flavors were also launched. However, the real change in the design is the illustrated liquid surrounding the logotype in an abstracted way on the front label. By this we induce new life to the label and the brand as well as respecting the legacy of the history. SHAKER comes in nine different flavors in both bottle and can.

NOTE: Only six months after the launch, sales volume increases and SHAKER is now the best selling brand in the RTD-category.

INVOLVEMENT; CONCEPT DEVELOPMENT, ART DIRECTION, GRAPHIC DESIGN & PACKAGING DESIGN
AGENCY/YEAR: @REVUE — 2021/2022
PICTURES ARE FROM @SHAKER.SHAKER.SHAKER
THE ILLUSTRATIONS ARE MADE BY @MARCOS NAVARRO

SHAKER
—The original party starter since 2003
At the beginning of 2021, SHAKER wanted an update of the band's portfolio on both bottle and can. SHAKER, which was Denmark's first vodka-based and caffeinated RTD with flavor, had its breakthrough back in 2003. The packaging design has not changed significantly since the start-up, however with a few modifications over the years.

Respect of the history
The target group had changed over the years including the need to meet the increasing health trend, therefore the first calorie-reduced flavors were also launched. However, the real change in the design is the illustrated liquid surrounding the logotype in an abstracted way on the front label. By this we induce new life to the label and the brand as well as respecting the legacy of the history. SHAKER comes in nine different flavors in both bottle and can.
Only six months after the launch, sales volume increases and SHAKER is now the best selling brand in the RTD-category.

INVOLVEMENT; CONCEPT DEVELOPMENT, ART DIRECTION, GRAPHIC DESIGN & PACKAGING DESIGN
AGENCY/YEAR: @REVUE — 2021/2022
PICTURES ARE FROM @SHAKER.SHAKER.SHAKER
THE ILLUSTRATIONS ARE MADE BY @MARCOS NAVARRO

SHAKER
—The originbal party starter since 2003
At the beginning of 2021, SHAKER wanted an update of the band's portfolio on both bottle and can. SHAKER, which was Denmark's first vodka-based and caffeinated RTD with flavor, had its breakthrough back in 2003. The packaging design has not changed significantly since the start-up, however with a few modifications over the years.

Respect of the history
The target group had changed over the years including the need to meet the increasing health trend, therefore the first calorie-reduced flavors were also launched. However, the real change in the design is the illustrated liquid surrounding the logotype in an abstracted way on the front label. By this we induce new life to the label and the brand as well as respecting the legacy of the history. SHAKER comes in nine different flavors in both bottle and can.
Only six months after the launch, sales volume increases and SHAKER is now the best selling brand in the RTD-category.

INVOLVEMENT; CONCEPT DEVELOPMENT, ART DIRECTION, GRAPHIC DESIGN & PACKAGING DESIGN
AGENCY/YEAR: @REVUE — 2021/2022
PICTURES ARE FROM @SHAKER.SHAKER.SHAKER
THE ILLUSTRATIONS ARE MADE BY @MARCOS NAVARRO

SHAKER
—The original party starter since 2003
At the beginning of 2021, SHAKER wanted an update of the band's portfolio on both bottle and can. SHAKER, which was Denmark's first vodka-based and caffeinated RTD with flavor, had its breakthrough back in 2003. The packaging design has not changed significantly since the start-up, however with a few modifications over the years.

Respect of the history
The target group had changed over the years including the need to meet the increasing health trend, therefore the first calorie-reduced flavors were also launched. However, the real change in the design is the illustrated liquid surrounding the logotype in an abstracted way on the front label. By this we induce new life to the label and the brand as well as respecting the legacy of the history. SHAKER comes in nine different flavors in both bottle and can.
Only six months after the launch, sales volume increases and SHAKER is now the best selling brand in the RTD-category.

INVOLVEMENT; CONCEPT DEVELOPMENT, ART DIRECTION, GRAPHIC DESIGN & PACKAGING DESIGN
AGENCY/YEAR: @REVUE — 2021/2022
PICTURES ARE FROM @SHAKER.SHAKER.SHAKER
THE ILLUSTRATIONS ARE MADE BY @MARCOS NAVARRO

SHAKER
—The original party starter since 2003
At the beginning of 2021, SHAKER wanted an update of the band's portfolio on both bottle and can. SHAKER, which was Denmark's first vodka-based and caffeinated RTD with flavor, had its breakthrough back in 2003. The packaging design has not changed significantly since the start-up, however with a few modifications over the years.

Respect of the history
The target group had changed over the years including the need to meet the increasing health trend, therefore the first calorie-reduced flavors were also launched. However, the real change in the design is the illustrated liquid surrounding the logotype in an abstracted way on the front label. By this we induce new life to the label and the brand as well as respecting the legacy of the history. SHAKER comes in nine different flavors in both bottle and can.
Only six months after the launch, sales volume increases and SHAKER is now the best selling brand in the RTD-category.

INVOLVEMENT;CONCEPT DEVELOPMENT, VISUEL IDENTITY, GRAPHIC DESIGN & PACKAGING DESIGN
AGENCY/YEAR: @REVUE — 2021/2022
PICTURES ARE FROM @SHAKER.SHAKER.SHAKER
THE ILLUSTRATIONS ARE MADE BY @MARCOS NAVARRO

PREVIOUS BRANDING & PACKAGING VS. NEW BRANDING & PACKAGING

Exclusive Mockups for Branding and Packaging Design